Fifteen-year-old Sam isn’t special. He’s not a famous vlogger, he’s never gone viral, and he doesn’t want to be the Next Big Thing. What he likes most is chatting to his friends and having a bit of a kick about. None of which was a problem until Dad got rich and Mum made the whole family move to London. Now Sam is being made to go to the North London Academy for the Gifted and Talented, where every student is too busy planning Hollywood domination or starting alt-metal psychedelica crossover bands or making clothes out of bathmats to give someone as normal as him the time of day. Can Sam navigate his way through the weirdness and find a way to be himself?