After years spent working in the restaurant industry, specialising in wine and spirits, friends Karl Sjostrom and Mikael Nypelius decided to launch ‘Cider for the People’. Fascinated by the growing trend in natural wines, Karl and Mikael began to produce their own cider and pet-nat (natural sparkling wines made with minimal intervention and without added sugar) using 100% hand-picked fruit from the farms and villages outside Malmo, Sweden. Their aim is to make modern, natural drinks using only the natural occurring yeast of the fruit, without any additives or preservatives. Produced under the name ‘Fruktstereo’ each harvest is named after an iconic album and they have been producing hits for distribution across the world since 2017
